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MKT 421
1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:
2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of
3) Which of the following statements best describes the modern view of marketing?
4) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at
5) Which of the following statements regarding marketing strategies is FALSE?
6) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at:
7) Product is NOT concerned with:
A. Branding.
B. Packaging.
C. Wholesale price.
D. Quality level.
8) Which of the following is true?
9) The four Ps of a marketing mix are:
10) A firm's decisions regarding channel type, market exposure, and kinds of intermediaries would fall under the marketing mix variable of
A. Place.
B. Price.
C. Promotion.
D. Product.
11) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is:
A. Promotional.
B. Placement.
C. Product.
D. Pricing.
12) Dell, Inc. wants to offer customers televisions in addition to computers. This is a change in their _____________________
13) Which of the following is part of a complete marketing plan?
14) A marketing plan is:
15) Which of the following would probably NOT be in a proposed marketing plan?
16) Marketing strategy planners should recognize that:
17) Good marketing strategy planners know that:
18) Target marketing, in contrast to mass marketing,
19) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
20) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:
21) Clustering techniques applied to segmenting markets
22) A ______________ is an organized way of continually gathering and analyzing data to get information to help marketing managers make ongoing decisions.
23) Procedures that develop and analyze new information to help marketing managers make decisions are called:
24) ________________ ________________ utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions.
25) The part of the relevant population that is surveyed by a researcher is called the:
26) One of the major disadvantages of the focus group interview approach is that
27) Marketing research which seeks structured responses that can be summarized is called:
28) The attitudes and behavior patterns of people are part of the
29) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to:
30) Which of the following statements about consumer products is true?
1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:
2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of
3) Which of the following statements best describes the modern view of marketing?
4) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at
5) Which of the following statements regarding marketing strategies is FALSE?
6) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at:
7) Product is NOT concerned with:
A. Branding.
B. Packaging.
C. Wholesale price.
D. Quality level.
8) Which of the following is true?
9) The four Ps of a marketing mix are:
10) A firm's decisions regarding channel type, market exposure, and kinds of intermediaries would fall under the marketing mix variable of
A. Place.
B. Price.
C. Promotion.
D. Product.
11) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is:
A. Promotional.
B. Placement.
C. Product.
D. Pricing.
12) Dell, Inc. wants to offer customers televisions in addition to computers. This is a change in their _____________________
13) Which of the following is part of a complete marketing plan?
14) A marketing plan is:
15) Which of the following would probably NOT be in a proposed marketing plan?
16) Marketing strategy planners should recognize that:
17) Good marketing strategy planners know that:
18) Target marketing, in contrast to mass marketing,
19) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
20) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:
21) Clustering techniques applied to segmenting markets
22) A ______________ is an organized way of continually gathering and analyzing data to get information to help marketing managers make ongoing decisions.
23) Procedures that develop and analyze new information to help marketing managers make decisions are called:
24) ________________ ________________ utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions.
25) The part of the relevant population that is surveyed by a researcher is called the:
26) One of the major disadvantages of the focus group interview approach is that
27) Marketing research which seeks structured responses that can be summarized is called:
28) The attitudes and behavior patterns of people are part of the
29) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to:
30) Which of the following statements about consumer products is true?
